Co-founded a design-focused company specializing in handcrafted glass products, taking ownership of product concept, brand identity, and overall business direction. Alongside product and brand strategy, I led the development of the company’s website, ensuring alignment between brand values and the end-to-end customer journey.

From early discovery and market exploration through product definition and go-to-market execution, I operated across strategy and operations to turn ideas into tangible products and customer-facing solutions. The role required close collaboration with craftsmen, hands-on problem-solving, and continuous iteration to balance creative vision with operational feasibility and business objectives.